Mobile product, engineering, and marketing teams all face complex issues to sustain mobile growth and profitability. A mobile data strategy is critical to tying it all together.
Most people’s’ smartphones are never more than three feet away from them. It’s the most intimate and individual piece of personal mobile technology most people own. And if you want to know your customers, serve your customers, and sell to your customers, it’s critical that you get a grip on mobile.
This report will raise the critical questions mobile product and marketing teams face and offer solutions on how a mobile data strategy can bring the two together to drive explosive mobile growth.