Reports by Andrew Jones

Marketing Technology

Email Personalization: A CMO Guide

Email personalization dramatically increases open rates, click-through rates (CTR), and revenue... yet most marketers are leaving...
Marketing Technology

Email Personalization: A vendor landscape overview and selection guide

For marketers, email remains the marketing ROI leader. For consumers, it remains the preferred channel through which to receive in...
Marketing Technology

Email Personalization: Increase opens, clicks, and revenue with the right...

Email is the marketing ROI leader and the preferred channel for customers to receive information from brands. Yet email is seeing...
Marketing Technology

Web personalization: How big (and small) companies are increasing conversions...

Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company, maximizing the relevance of your website...
Marketing Technology

Marketing Technology Winners and Losers: Adoption Numbers From 40M+ Companies

The marketing technology universe continues to grow and change. Watching the winners and losers as markets shift is a good indicat...
Marketing Technology

Marketing Personalization: maximizing relevance and revenue

These are early days for many forms of personalization, but there is now substantial evidence in the form of data and case studies...
Marketing Technology

Identity and marketing: Capturing, unifying, and using customer data to drive...

Modern marketing is customer-centric. Rather than one-way, generic message broadcasting, marketing today is about personalization....
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Marketing Technology

Marketing automation: how to make the right buying decision (the first time)

Only 5% of businesses are currently using marketing automation, yet those that do are generating outsized leads, conversions, and...