Reports by John Koetsier

Marketing Technology, Mobile

App Store Optimization: Money for nothing, and installs for free

Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, an...
Marketing Technology, Mobile

FB v GOOG: Who’s really winning in digital video?

Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and com...
Marketing Technology, Mobile

Mobile User Acquisition: How top publishers get the best users for less money

How do you get the best mobile users? To answer that question, we surveyed 731 mobile developers with over a billion users among t...
Mobile

VB mobile app engagement index: July 2015

So long Ashley Madison, hello Tinder? Tinder had the biggest increase in app store ranking over the past 30 days, according to new...
Marketing Technology, Mobile

Brands and mobile advertising: How to win

Billions of smartphone users have downloaded 350 billion apps. We spent 76% more time on those phones in 2014, and even more in 20...
Marketing Technology

Marketing Clouds: How the best companies are winning via marketing technology

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place...
4.833335

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Marketing Technology, Mobile

VB Insight's Mobile Marketing Bundle

This free report gives you an insider's look into mobile marketing success. Inside you'll learn.... The most popular analytics sol...
4.75

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Marketing Technology, Mobile

Mobile Marketing Automation: How the most successful apps drive massive...

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...
4.11111

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Marketing Technology, Mobile

Mobile App Analytics: What winning mobile developers use

Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...
Marketing Technology, Mobile

B2B Mobile Marketing: the power, the pain, the potential

Mobile marketing is here, and it isn’t just B2C anymore. More and more companies are not just talking the mobile talk, but walking...
Mobile

Mobile User Acquisition: How the most successful developers get better users...

We've published a new report (August, 2015) on Mobile User Acqusition. If you'd like to purchase both reports, please contact us t...
Mobile, Gaming

Mobile Games Monetization: What successful game developers do differently

Successful game developers do different things. They use different monetization companies, they use different monetization strateg...
4.666665

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